let's start early. bring me in while the idea's still arguable. a decade of directing means i can look at a half-formed concept and spot the gold...and the landmines. you've got the idea; i've got the instincts. collaborating together, that's a much better starting line.
let's build a sketchy version on purpose. this is where the fun tools come out. unreal engine and ai let us actually see the concept, put it on its feet before anyone signs a check.
then we make the real thing. an anthem campaign, branded doc, 3d commercial. i've directed across all of it. same instincts, different playground.
to summarize: get me in early, while it's all still play-doh. the juice is worth the squeeze, and honestly, the squeeze is half the fun.